Codes and conventions of my genre

Codes and conventions of my genre

 

Why are codes and conventions important? 

As mentioned in the previous post, codes and conventions are fundamental when identifying a genre by its visual representation. Furthermore, it can create a sense of identification within the audience intensifying its meaning. 

Codes and conventions are well represented in my genre as all the videos have something in common. This can be seen in the props, costume, hair… 

In this post, I will navigate through the videos and get a deeper understanding on what to include in my final project. 

Editing - 

The pace appreciated in latin music videos tend to be fast, as it accommodates smoothly with the beat. However, due to the lyrics and the meaning of them used in my song, transitions are slower and cuts are longer. This is because time passes slower when you are “heartbroken” helping the audience to empathize with the singer. 

This is reflected in videos like: 

Si estuviesemos juntos - Bad Bunny 

https://www.youtube.com/watch?v=EB7G3fUUaeA

La Canción - Bad Bunny, J Balvin

https://www.youtube.com/watch?v=LxOTsiV4tkQ

Tokyo - Jhay Cortez

https://www.youtube.com/watch?v=yv_sbPSEeL4

Camera - 

Camera Shots: 

• Extreme close up

• Close up 

• Medium shot 

• Long shot

Mise-en-scene -

The mise-en scene used in these videos can also be appreciated in rap or hip-hop videos.  

Here are some examples; 

Props 

Lightning 

Costume 

Location

Sound - 

It is uncommon to find diegetic sound in music videos from this genre as most of them don't follow a narrative, however, when a narrative is followed, small pieces of diegetic sound can be heard. An example of diegetic sound found in a video is the following; 

Rojo - Jbalvin  

https://www.youtube.com/watch?v=_tG70FWd1Ds